RYSE was nothing but an idea. A dream. But it didn’t stay there. Success in life, as well as in the gym, begins by winning the small, daily battles. We all have dreams, plans, goals, but what are YOU doing every day to take action? RYSE isn’t an overnight success, and it didn’t become one of the leading supplement brands in the industry by accident.
Our team is on a DAILY mission to get the word out to ever person to fuel their greatness. We’re here to be a part of your come up story, and help make those dreams of YOURS into a reality.
What’s Your Y?
At RYSE®, it is our mission to fuel your greatness, no matter how gritty, long, and challenging your rise to success may be. We’d all like to meet our best self one day. It’s not always easy to become that person. Nothing great ever is. But one thing is universal: the best outcomes arise from the most difficult challenges.
We are here for the fighters, for those who don’t take no for an answer. We’re here for the self-taught, for the self-made, and the self-reliant: for those who rise above their own expectations. We are here to fuel your come-up story, and we’re in your corner telling you to get back on your feet with products that are pure, powerful, and proven to work. We don’t sell shortcuts; we just make the long road ahead as productive as possible.
– Nic Stella, CEO & Founder
2024
RYSE continues its domination in the sports nutrition and energy drink space, solidifying its place as a household name.
Expanding its reach beyond expectations, RYSE FUEL becomes the Official Energy Drink of the Dallas Stars and Dallas Mavericks, further embedding itself in elite sports culture. Alongside this massive partnership, RYSE joins the shelves of Target nationwide, making it more accessible than ever.
Innovation remains at the forefront as RYSE launches a Clear Protein RTD, redefining convenience and functionality in the protein category. The brand also strengthens its presence in Walmart, introducing new exclusive products to one of the largest retailers in the world.
The year is marked by powerhouse collaborations, including the Little Debbie® partnership, delivering nostalgic and indulgent flavors in a way only RYSE can. Additionally, the launch of Suga Sean x RYSE Energy with UFC Champion Sean O’Malley electrifies the energy drink market with an unstoppable fusion of flavor and performance.
Performance-driven formulas remain a staple, with the Loaded Pre-Workout RTD bringing an ultra-convenient, ready-to-drink pre-workout solution. Meanwhile, new flavors of Loaded Pre, Godzilla Pre-Workout, and Loaded Protein keep customers coming back for more, proving once again that innovation and taste go hand in hand.
Capping off a record-breaking year, RYSE secures its fourth consecutive Protein Wars victory, solidifying its dominance as the undisputed best-tasting and highest-quality protein on the market.
2024 was a year of groundbreaking partnerships, unmatched product innovation, and relentless expansion—RYSE isn’t just part of the industry; it is the industry.
